Director, CRM Email Marketing

This position offers the opportunity to work in a fast-paced and innovative start-up environment and to make an impact on how we communicate to our customers.  The candidate must possess strong knowledge of email marketing, customer segmentation, and robust testing planning.  Extensive background in retention, email and back-end marketing is needed to succeed in this role, ideally in fashion and/or beauty industries.

Responsibilities:

• Manage the ongoing optimization CRM emails (for all brands), continuously driving improvements by putting in place comprehensive, measurable testing plans and strategies for over 7MM emails sent per month
• Assist with developing customer segments and communication techniques for each in order to maximize returns by putting in place early life, retention and growth strategies for each segment
• Partner with Product Team on managing the consumer database in-line with defined KPIs, ensuring data is cleansed and segmented correctly
• Understand both retention and acquisition strategies to drive both new member growth and current member revenue
• Produce weekly reports that detail KPIs, results and summary of strategy recommendations based on campaign data
• Keep up to date with all competitor activity and come up with new ideas to drive CRM strategy
• Work closely with product team on improving inbox deliverability, data segmentations, ESP functionality and customer targeting strategies
• Support in defining requirements and measurement criteria for all projects
• Maintain a good level of knowledge on the latest email marketing techniques and regulations

Qualifications:

• Bachelor’s degree in Marketing or similar
• 7+ years of email marketing experience 
• 3+ years of Direct Response experience
• Experience in skincare, fashion, or jewelry experience highly preferred
• eCommerce and fCommerce experience
• Strong decision making capabilities and problem solving skills
• Detail oriented and highly organized
• Excellent written and verbal communication skills
• Experience managing competing priorities and projects
• Ability to work in an extremely fast past growth environment
• Extremely detail oriented, reliable, and proactive necessary

What is BeachMint?

BeachMint Inc. is a fast-growing, venture-backed social e-Commerce company founded by MySpace Co-Founder, Josh Berman, and serial tech entrepreneur, Diego Berdakin. Located in Santa Monica, CA.  BeachMint launched its first brand, JewelMint.com, in late 2010 with actress and style icon, Kate Bosworth, and her celebrity stylist, Cher Coulter. StyleMint.com, in partnership with Mary-Kate Olsen and Ashley Olsen, launched in July 2011.  BeautyMint.com in partnership with Jessica Simpson and celebrity skincare expert, Nerida Joy, launched on October 31, 2011 and three weeks later BeachMint launched ShoeMint on Black Friday with style icon, Rachel Bilson, celebrity stylist, Nicole Chavez and global shoe expert, Steve Madden. BeachMint is also preparing to announce new Mint partnerships in early 2012.

BeachMint is an Equal Opportunity Employer. No 3^rd Party / Agency resumes. Any unsolicited resumes submitted from any source will become the property of BeachMint and will not be considered fee worthy. This position may not be re-posted unless expressly authorized in writing by the BeachMint Talent Acquisition Team.                                                                       

© BeachMint 2011. All rights reserved

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• Location: Santa Monica, CA
• Compensation: -
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