The Director of Marketing and Sales Operations will manage the people and programs responsible for lead and revenue generation by overseeing all marketing activities such as traditional advertising, web marketing, e-mail campaigns, marketing collateral production, and special promotions.

The selected individual will also have hands-on responsibility for managing successful sales lead generation campaigns, producing compelling sales tools, and doing “whatever it takes” to ensure the company meets its revenue objectives. This is a hands-on position in a fast-paced teamwork environment.

Primary Responsibilities:

• Conceptualize, write and supervise production of advertising and marketing collateral
• Develop and execute online e-commerce ordering and sales lead generation programs
• Evaluate campaign results and optimize programs to continuously improve the cost and quality of sales leads and channels
• Initiates new programs to generate revenue and implements programs within the marketplace, including trade shows, event marketing, retail tie-ins, community/civic partnering, targeting the health and nutrition professional community and direct marketing.
• Lead implementation of local media needs/ assessments to nationally driven integrated advertising campaigns in print, radio and video.
• Select advertising agencies to abide by company advertising and branding standards.
• Liaison for public relations efforts.
• Conduct and report on post campaign evaluations for local campaigns.
• Track and report on results of programs to senior management
• Manage the creation and execution of quarterly marketing plans, within budget parameters and strategic goals.
• Budget management of local marketing programs.
• Supply market intelligence to customize national campaigns based on competitive, demographic, psychographic, qualitative and quantitative assessment.
• Manage writing and development of web site content, presentation materials, white papers, case studies and other sales tools.
• Create, maintain and enforce corporate messaging and graphics standards
• Manage Marketing and Sales Operations staff by planning, monitoring, counseling and appraising job performance of managers and employees.

Required Qualifications, Skills and Attributes:

• A Bachelor’s degree in Business, Marketing and/or Communications; MBA a plus
• Minimum of 15 years experience in Sales and Marketing operations with increasing levels of responsibility
• Minimum of 8 years experience managing Marketing and Sales Operations staff
• Minimum of 5 years developing and executing online lead generation campaigns
• Strong familiarity with the Health, Nutraceuticals and Health Maintenance related products
• Strong organizational management and analytical skills
• Outstanding oral and written communications skills
• Flexibility and ability to support multiple initiatives in fast-paced environment
• Highly collaborative and team oriented
• Demonstrated ability to meet business goals and targets
• Experience in brand positioning, pricing and reimbursement, multiple channels sales and internet/e-commerce ordering/and fulfillment strategies
• Good understanding of the market share increase and consumer behavior monitoring
• Flexibility and ability to support multiple initiatives in fast-paced environment
• Relevant computer literacy

Local candidate only, US permanent residency/citizenship required.

• Location: Thousand Oaks
• Compensation: Excellent compensation and company benefits
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.