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Online Marketing Manager (Chatsworth, VA 91311)

  • APPLY: Please do not reply to this craigslist email or you will be redirected to apply online where submissions are to be made. Please only apply at the corporate web site of www.1105media.com under the "CAREERS" tabs.
     

     
    Corporate Profile:
     

     
    1105 MEDIA, INC. is a leading provider of integrated business-to-business information and media. The markets we serve include Government, Education, Network & Enterprise Computing, Business Intelligence, Office Equipment, Industrial Health & Safety, Compliance, Security, Environmental Protection, Water & Wastewater, and Home Medical Equipment. Our products focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and web-based services. 1105 Media is based in Chatsworth, CA, with offices throughout the United States and more than 300 employees. The company was formed in April 2006 by Nautic Partners LLC, Alta Communications, and President/CEO Neal Vitale.
     

     
    Job Summary:
     

     
    The Online Marketing Manager manages a large, revolving portfolio of lead generation marketing campaigns for 1105 Media clients. The portfolio includes websites, e-newsletters, web seminars, custom media, research and other online products. The position requires strong organizational skills, along with experience writing marketing copy. In-depth expertise with email marketing is required.
     

     
    Essential Responsibilities:
     
    • Directly managing a large portfolio of lead generation marketing campaigns for our clients
     
    • Execute direct marketing activities across channel (including web, email, partnerships, newsletters, social media)
     
    • Help develop campaign creative and tactics (mostly email copy + some online linked copy-which lists to target-superior copy writing)
     
    • Manage campaign budgets/ROI
     
    • Track and report on success of all campaign tactics
     
    • Maximize the number of qualified leads while managing sustainable CPL
     
    • Excellent project management and organizational skills and ability to prioritize workload
     
    • Strong written communication skills
     
    Minimum Requirements:
     
    • Bachelor’s degree preferred
     
    • At least 3 years online and email direct marketing experience
     
    • Familiarity/comfort with web and campaign analytics
     
    • Experience with marketing through social media channels
     
    • Background managing lead generation campaigns preferred
     
    • Proficiency with excel required
     
    • Experience with a Web Content Management system and HTML a plus
     
    We offer a competitive salary and a comprehensive benefits package that includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off (PTO)/holiday plan.
     

     
    We are proud to be an Equal Opportunity Employer.

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